Building a Brand

Every person has a story. And so does every brand. By highlighting Merrimack’s unique attributes, we help our students, staff and community understand who we are and who we aspire to be.

Consistent Messaging is Key

The Office of Marketing and Communications encourages the entire Merrimack community to follow our branding standards so that we communicate a consistent message and image to our audiences. 

Visual Identity Guidelines

Design Templates

Digital Downloads - GIFs, Stickers & Signs

Show off your Merrimack pride. Check out our GIFs and stickers, Zoom backgrounds and printable signs. And don’t forget to tag us in your photos!

Digital GIFs and Stickers  

Show your Warrior pride on social media! We have some fun digital GIFs and stickers to add to your posts and stories.

Click on the stickers below to download from Merrimack’s giphy account. Or search for them and additional Merrimack stickers on giphy or one of your favorite social media platforms.

Class of 2025 sticker


Merrimack blue sticker


I am a Warrior sticker


Printable Downloads  




Guidelines for Logos, Stationary, Typography and Colors

Primary Logo: MC Horizontal Primary Logo: MC Horizontal

Primary Logo: MC Horizontal Reverse Logo (white text for use on dark backgrounds) Primary Logo: MC Horizontal Reverse Logo (white text for use on dark backgrounds)

Primary Logo: MC Centered Primary Logo: MC Centered
  Winston School of Education and Social Policy logo  
Composite Logo: Girard School of Business Composite Logo: Girard School of Business   
Merrimack College School of Nursing and Health Sciences logo  
Composite Logo: Liberal Arts Composite Logo: Liberal Arts   
Composite Logo: Science & Engineering Composite Logo: Science & Engineering 
  Composite Logo: O'Brien Center for Career Development Composite Logo: O'Brien Center for Career Development  

Stock Photos

Submit Your News Tip

Share your story about our people, programs, events and accomplishments and it could be featured on our website, social media, and/or in print and digital publications.

Submit Your News Tip

Writing for the Web

Zoom Backgrounds

Merrimack Zoom Background Images

Zoom offers a virtual background feature where you can display an image or video as your background during your Zoom meetings.

See our Merrimack branded images below that you may add as your Zoom background.  

  1. Click on image to view larger size.
  2. Save the larger image to your computer.
    • (Mac: Control-click>Save As | PC: Right-click>Save As)
  3. Go to Zoom’s directions on how to add the background.

Merrimack 75th Anniversary

Merrimack Campus Photos

Merrimack Murals and Logos

Merrimack’s We Are One Campaign

Merrimack Athletics

Looking to show off your Warrior spirit during remote learning experiences?

Merrimack Athletics Virtual Backgrounds