A speculative 2032 Summer Games hosted by Puerto Rico to promote the concepts of statehood, culture, and life. My project explores these concepts through identity development and branding of these proposed Games.
My capstone project wishes to activate a discussion into the relationship between the U.S. and Puerto Rico. More specifically, in regards to the handling of the devastation of the island and the slow action by the U.S. to help one of their own begin to rebuild.
As I more deeply explore this hypothetical scenario of hosting the 2032 Olympics in Puerto Rico, I wish to consider what makes my project different from others. Indeed, I would not be the first to develop an Olympic branding campaign as a student Graphic Design Project. But my proposal works to highlight deeper questions—around statehood, inclusion, culture, and life that often gets lost in translation. Beyond this I hope to explore how the senses that make up the world around us can, or should, be included under the umbrella of brand design. Lastly, I hope to explore how design and branding can serve to make people wonder about the world around them and to use design to inspire, provoke, entertain, resonate, and of course to be of utility. Design for inclusion, design for participation, design that challenges norms, thoughts, beliefs. How can design be used to both signify, but also as a tool for questioning the world around us? This project explores these questions alongside the development of a high caliber brand identity system and style guide to support a speculative 2032 Summer Games in Puerto Rico.
Photo Gallery
Connect with Me
<section class="content-fluid-slider-container content-fluid dark section" style="background:url('/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,1910,1308/ignore_cropper/1/21948_VespertineExhibition_Hoel.rev.1603285917.png'); background-size:cover;"><div class="container"><div class="row no-gutters"><div class="col-lg-9"><span class="label">Visual & Performing Arts</span><a class="hover-yellow" href="/live/news/5003-from-student-magazine-to-worldwide-organization"><h3>From Student Magazine to Worldwide Organization: SciArt Initiative</h3></a> <p><span style="font-weight: 400;">How Merrimack College Adjunct Professor Julia Buntaine Hoel became the founding director of SciArt Initiative.</span> </p></div><div class="col-lg-3"><div class="d-table h-100 "><div class="d-table-cell align-middle"><picture>
<source type="image/png" srcset="/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,1910,1308/ignore_cropper/1/21948_VespertineExhibition_Hoel.rev.1603285917.png 1x"/>
<img src="/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,1910,1308/ignore_cropper/1/21948_VespertineExhibition_Hoel.rev.1603285917.png" alt="Professor Julia Hoel" loading="lazy"/>
</picture>
</div></div></div></div></div></section>
<section class="content-fluid-slider-container content-fluid dark section" style="background:url('/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,3200,2136/ignore_cropper/1/22079_50594294631_6765b7040d_o.rev.1605730592.jpg'); background-size:cover;"><div class="container"><div class="row no-gutters"><div class="col-lg-9"><span class="label">Visual & Performing Arts</span><a class="hover-yellow" href="/live/news/4998-a-virtual-direction-for-concert-choir-and-schola"><h3>A Virtual Direction for Concert Choir and Schola</h3></a> <p><span style="font-weight: 400;">As the Director of Campus Music, Dr. Hinton changed and adapted his approach to the Concert Choir and Schola ensembles by utilizing technology this year. </span> </p></div><div class="col-lg-3"><div class="d-table h-100 "><div class="d-table-cell align-middle"><picture>
<source type="image/webp" srcset="/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,3200,2136/ignore_cropper/1/22079_50594294631_6765b7040d_o.rev.1605730592.webp 1x"/>
<source type="image/jpeg" srcset="/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,3200,2136/ignore_cropper/1/22079_50594294631_6765b7040d_o.rev.1605730592.jpg 1x"/>
<img src="/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,3200,2136/ignore_cropper/1/22079_50594294631_6765b7040d_o.rev.1605730592.jpg" alt="Concert Choir" loading="lazy"/>
</picture>
</div></div></div></div></div></section>
<section class="content-fluid-slider-container content-fluid dark section" style="background:url('/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,2071,3200/ignore_cropper/1/22077_GOTV-CFD-2020-11x17-poster_Casey.rev.1605729990.jpg'); background-size:cover;"><div class="container"><div class="row no-gutters"><div class="col-lg-9"><span class="label">Visual & Performing Arts</span><a class="hover-yellow" href="/live/news/4997-two-students-enter-aiga-get-out-to-vote-2020"><h3>Two Students Enter AIGA “Get Out to Vote” 2020 Campaign</h3></a> <p><span style="font-weight: 400;">This year, two students submitted their works and were chosen to be displayed on the AIGA’s website. </span> </p></div><div class="col-lg-3"><div class="d-table h-100 "><div class="d-table-cell align-middle"><picture>
<source type="image/webp" srcset="/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,2071,3200/ignore_cropper/1/22077_GOTV-CFD-2020-11x17-poster_Casey.rev.1605729990.webp 1x"/>
<source type="image/jpeg" srcset="/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,2071,3200/ignore_cropper/1/22077_GOTV-CFD-2020-11x17-poster_Casey.rev.1605729990.jpg 1x"/>
<img src="/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,2071,3200/ignore_cropper/1/22077_GOTV-CFD-2020-11x17-poster_Casey.rev.1605729990.jpg" alt=""All on the Line" Fiona Casey '22" loading="lazy"/>
</picture>
</div></div></div></div></div></section>
<section class="content-fluid-slider-container content-fluid dark section" style="background:url('/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,400,266/ignore_cropper/1/22100_music_mic.rev.1606519155.jpg'); background-size:cover;"><div class="container"><div class="row no-gutters"><div class="col-lg-9"><span class="label">Visual & Performing Arts</span><a class="hover-yellow" href="/live/news/5000-covid-creativity-student-songs"><h3>Covid Creativity: Student Songs</h3></a> <p>Two students decided to rely on their passions to help themselves and others through this tough time. </p></div><div class="col-lg-3"><div class="d-table h-100 "><div class="d-table-cell align-middle"><picture>
<source type="image/webp" srcset="/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,400,266/ignore_cropper/1/22100_music_mic.rev.1606519155.webp 1x"/>
<source type="image/jpeg" srcset="/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,400,266/ignore_cropper/1/22100_music_mic.rev.1606519155.jpg 1x"/>
<img src="/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,400,266/ignore_cropper/1/22100_music_mic.rev.1606519155.jpg" alt="The stage may be empty but there is still music to be heard" loading="lazy"/>
</picture>
</div></div></div></div></div></section>
<section class="content-fluid-slider-container content-fluid dark section" style="background:url('/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,1504,1312/ignore_cropper/1/21972_Screen_Shot_2020-10-22_at_11.13.13_AM.rev.1603379617.png'); background-size:cover;"><div class="container"><div class="row no-gutters"><div class="col-lg-9"><span class="label">Visual & Performing Arts</span><a class="hover-yellow" href="/live/news/5001-voice-studio-2020-fall-student-concert-under-the"><h3>Voice Studio 2020 Fall Student Concert: “Under the Big Top”</h3></a> <p>Check out what our voice students have been up to. </p></div><div class="col-lg-3"><div class="d-table h-100 "><div class="d-table-cell align-middle"><picture>
<source type="image/png" srcset="/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,1504,1312/ignore_cropper/1/21972_Screen_Shot_2020-10-22_at_11.13.13_AM.rev.1603379617.png 1x"/>
<img src="/live/image/gid/19/width/1000/height/500/crop/1/src_region/0,0,1504,1312/ignore_cropper/1/21972_Screen_Shot_2020-10-22_at_11.13.13_AM.rev.1603379617.png" alt="Discover Student Work " loading="lazy"/>
</picture>
</div></div></div></div></div></section>
